Self-discipline and Freedom
Fuelled by our shared passion for cycling and a commitment to excellence, we're constantly pushing boundaries and creating innovative cycling-related products that embody our core values of self-discipline and freedom. Our range of bike types and models, from road to mountain, triathlon to gravel, allows cyclists to enhance their experience and unlock their full potential. With a network of worldwide distributors spanning the globe, we're dedicated to providing exceptional products and services that inspire our customers to embrace the power of self-discipline and freedom.
Latest News
40c vs 53c: The Gravel Tire Width Decision Most Riders Get Wrong
A 40–43c tyre is the right choice for riders who prioritise rolling speed on hardpack, frequently mix gravel with tarmac, or compete in gravel events with well-maintained courses. A 47–53c tyre suits riders who tackle chunky loose gravel, loaded adventure routes, or want confidence on rough and unpredictable terrain. Most riders who go wide once do not go back — provided their frame can accommodate the width.
1x vs 2x on a Gravel Bike: What Actually Changes (2026)
The Story Behind YOELEO ALTERA G21